A Navy SEAL’s 7 Steps For Using Culture To Drive Change

Change is hard. Leading change is even harder. Don’t let culture be an afterthought. Use it!

Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change fatigue and competing priorities. But one area where many company leaders fail regularly is learning how to leverage the company culture to drive change.

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What Do Richard Branson, Elon Musk and Steve Jobs Have In Common?

Our collective consciousness is defined by great leaders. Think about some of today’s most recognizable household names: Steve Jobs, Mark Zuckerberg, Jeff Bezos, Elon Musk, Warren Buffet, Richard Branson. All have ascended to the top of business and achieved quasai-celebrity status, forging new ideas and products that shape the way we live today. Here Bryan Adams, no, the other one, is writing for Inc exploring what these great leaders have in common.

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