There is no substitute for hard work and passion says Danny Boice. A good article from Inc.com
Danny Boice is the Founder and CEO of Trustify, a new service that lets consumers order a private investigator on-demand to verify anything or anyone. Prior to Trustify, Danny founded Speek, which patented a new way of doing conference calls without annoying dial-ins and PINs. He was also appointed as Entrepreneur in Residence to the United States under President Obama and has taught at Georgetown University as an Adjunct Professor.
The mantra of following your passion is so deeply linked to the success of business leaders, artists and innovators that it almost comes as a footnote when handing out advice to would-be entrepreneurs. But that is a mistake — if anything, finding your passion is more important today than it has ever been before.
Starting a business is not easy. It’s hours and hours of hard work and it requires total dedication. In a globalized economy, you are not only facing competition from your neighbors down the block, but from innovators all over the world. For this reason, it’s critical that your business projects be rooted in the purpose of solving a problem that is so personal and dear to your heart that you will sacrifice almost anything to achieve your goal. Otherwise, growing your business will feel too much like dead-end work, and you will be more likely to fail.
With my latest endeavor, I’ve created a company that democratizes private investigation so that the average consumer can afford it. My passion comes from my own experience as a consumer looking to hire a private investigator. Through that experience, I saw an industry that needed a shakeup, and I’m now using my personal connection to the problem to develop solutions that will benefit consumers in their darkest moment of need. We’ve gone from idea to business in a short period of time, and this is in part because of my passion to change the way people hire investigators.
Passion must be your foundation, but passion alone will not create a business. An obsessive work ethic is critical. In many ways, obsession is simply a more advanced stage of passion. You are so consumed with solving the problem at hand that you can think of nothing else. This is good: Embrace it, thrive on it.
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