Why Your Professional Persona Matters

Why Your Professional Persona Matters

For superheroes, getting into professional mode is as easy as slapping on some spandex, a mask and a cape. For the everyday entrepreneur or corporate leader, however, the proper work mindset is less about attire and more about adopting a professional persona. Your professional persona is your personal branding in the workplace. It refers to the way that you conduct yourself publicly in a business setting, and the image you project to coworkers and colleagues. Far from contrived or inauthentic, it’s simply the polished-up way that you present yourself professionally. Here’s Timothy Sykes, take on professional persona, writing here for Entrepreneur.com